Types of marketing in 2025 are more diverse and targeted than ever before. With customer behavior evolving and platforms constantly changing, businesses need to understand which types of marketing are most effective today.
Here are the 15 most important types of marketing in 2025 you should know and use:
1. Digital Marketing
The backbone of modern marketing. Includes SEO, content, email, PPC, and social media. Every business should have a digital presence.
2. Content Marketing
Creating valuable, informative content that attracts and engages your target audience. Blogs, videos, guides, and eBooks all fall under this.
3. Social Media Marketing
Using platforms like Instagram, LinkedIn, Facebook, and TikTok to engage with your audience and promote products or services.
4. Email Marketing
Still one of the highest ROI channels. Email lets you build relationships, send offers, and stay top-of-mind.
5. Influencer Marketing
Collaborating with influencers to promote your brand. Works well for fashion, beauty, lifestyle, and even local businesses.
6. Video Marketing
Short-form videos, explainers, and video ads continue to dominate engagement across all platforms in 2025.
7. SEO (Search Engine Optimization)
Optimizing your content and website to rank higher on search engines like Google. Essential for organic traffic.
8. Affiliate Marketing
Partnering with others who promote your product and earn a commission per sale. Useful for e-commerce and online services.
9. Local Marketing
Using tools like Google Business Profile and geo-targeted ads to reach local customers in your area.
10. WhatsApp & Chat-Based Marketing
In 2025, messaging apps are marketing channels. Businesses use WhatsApp to provide offers, support, and real-time communication.
11. Event Marketing
Online or offline events — like webinars or local pop-ups — help businesses build brand awareness and leads.
12. Paid Advertising (PPC)
Running paid ads on Google, Meta, LinkedIn, etc. Helps drive instant traffic and conversions.
13. Experiential Marketing
Creating memorable brand experiences. Think interactive booths, AR/VR demos, or on-site brand installations.
14. Referral Marketing
Encouraging your current customers to refer friends and rewarding them. Cost-effective and trust-building.
15. Print & Traditional Marketing
Still works for local or niche audiences. Flyers, billboards, radio, and local newspapers remain relevant when targeted well.
Final Thoughts
The types of marketing in 2025 reflect one core idea: customer-first strategy. From digital innovation to local presence, brands that understand where their audience lives — and how they think — win in the long run.
Looking to find the right marketing mix for your business? Talk to our team — we’ll help you build a strategy that works.